AI for Start-ups and Business Professionals

Course Structure

• Duration: 2 Weeks

• Format: Cohort + Workshop

• Labs: 6 Business Application Labs

• Projects: 1 Capstone — AI Business Strategy Presentation

• Theory vs Practical: 50% / 50%

What Participants Will Learn

• How AI is reshaping industries: retail, finance, healthcare, agritech, and logistics

• Identifying AI opportunities specific to your business model

• Using AI for market research, customer segmentation, and competitive analysis

• AI-powered marketing: content, personalisation, and campaign optimisation

• Automating customer service with AI chatbots and virtual assistants

• Understanding AI product development: what to build vs. what to buy

• Building a data strategy as the foundation of any AI initiative

• AI investment: evaluating ROI, costs, and risks for small and large organisations

Description

AI is no longer a competitive advantage — it is a competitive necessity. This course gives entrepreneurs, founders, and business leaders a practical, strategic understanding of how to use AI to grow revenue, cut costs, improve operations, and build smarter products — without needing a technical background.